Permanent Makeup

Conveniently located to serve the areas of Mesa, Tempe, Gilbert and Scottsdale, AZ

Permanent Makeup Scottsdale, AZ

Permanent Makeup is a cosmetic procedure that applies pigment underneath the skin to create a long-lasting appearance of color.

Permanent makeup is also referred to as derma pigmentation, micro pigmentation, and cosmetic or medical tattooing. When we think of makeup, we usually think of eyeshadow, lipstick, “powders and rouge”… but permanent makeup is so much more. Permanent makeup is also a powerful tool that can help patients who have undergone reconstructive surgery feel more like themselves.  A permanent application of pigment can conceal, enhance, or create endless possibilities.

Dr. Robert G. Bonillas is dedicated to making all of his patients look and feel their best. For those that need to add a little color to their life, he recommends Sally Hayes. Sally Hayes is an industry veteran whose vast experience allows her to honestly counsel and compassionately support her clients. Her work gives men and women long-lasting results that make all the difference in everyday life. 

If your aesthetic goals are just a matter of finding the right shade, reach out to Ms. Hayes. To schedule a consultation, call (480) 951-0539 or her office at Scottsdale Plastics: (480) 245-6380.

About Permanent Makeup

A permanent makeup procedure places a pigment in the dermis by penetrating the skin with a needle. This is of course, how tattoos have been applied for centuries. The word tattoo is derived from the Tahitian word “tattau” which translates essentially as “to mark.” (1) However, permanent makeup has a completely different purpose than the myriad others that lead people to their local ink parlor. Permanent makeup can accentuate a person’s natural beauty and can correct and improve the aftermath of surgery.

Permanent Makeup Scottsdale, AZ

Sally Hayes has performed thousands of permanent makeup procedures that include permanent eyeliner, eyebrows, lip color, and cosmetic camouflage. Her experience matters: like any procedure that penetrates the surface of the skin, it should be performed under the strictest of standards. In fact, Japan considers permanent makeup a medical procedure, which much be performed by a licensed doctor or nurse only. (2) This is why she performs permanent makeup procedures in a medical clinic, using state-of-the-art technology and FDA-approved cosmetic inks. As with other types of tattoos, a poor permanent makeup application comes with a variety of unfortunate effects. Improper ink and technique can result in fanning, scarring, inflammation, allergic reactions, phototoxicity, pigmentation irregularities, and infections. (3) When clients choose Sally Hayes, they know they are seeing an expert. She is widely endorsed by physicians from Arizona to the Atlantic.

Dispelling the Myths

Sally Hayes is an ink artist. But, she’s quite different from the guy with “mom” tattooed on his arm or the girl with the pink dolphin on her thigh. Their mother probably wasn’t thrilled about their ink. She probably wouldn’t let them near her lipstick, let alone enhance her eyebrows.

Unfortunately, there’s also plenty of bad permanent makeup out there. Sally’s philosophy is: if you’ve noticed permanent makeup on someone in public, it was a bad job. 

Permanent Makeup Scottsdale, AZ

Sally Hayes uses light applications of pigments. And depending on the pigment, your skin, and the area you’ve had treated, you may choose to visit Sally again for a retouch every 5 to 10 years.

Sally’s commitment as a specialist is to provide her clients with the safest, easiest, and most artistic application of permanent makeup for the most natural results.

If the simple addition of color in an area can improve your everyday life, don’t hesitate to reach out. Sally Hayes is happy to help and will tell you exactly what she thinks.  Call (480) 951-0539 to schedule a consultation and learn more about what permanent makeup can do for you.

Makeup Your Mind

We have beautiful colors in Arizona. We also have a little heat… 

Permanent makeup won’t sweat, smear, or rub off while you’re enjoying the desert lifestyle – ever. That’s why it’s so important to choose a well-trusted and honest permanent makeup artist. 

Candidates for Permanent Makeup 

Permanent makeup helps women who have a hard time going through the daily routine of putting on makeup. It also corrects skin discoloration resulting from a medical procedure or condition.

Permanent makeup is an excellent solution for:

  • Beauty enthusiasts with poor eyesight, shaky hands, or compromised coordination 
  • Those who want to save time and money on their daily cosmetic routine
  • Replacing perfectly tinted areolae for women who have undergone mastectomies
  • Diminishing the whitish appearance of scars
  • Replacing missing eyebrows due to hair loss

Personal Consultation with Sally Hayes

Together, you’ll discuss your lifestyle and goals.

Sally Hayes is here for you. She’s been helping people look their best since (as she cooly notes): “Lady Gaga was born.” When discussing permanent makeup and cosmetic camouflage, she advises that clients choose a permanent makeup artist wisely. They should be able to demonstrate the intended effects of your permanent makeup procedure by first using topical cosmetics.  Matching colors and accentuating features is indeed an artistic skill, whether the media is makeup or ink. Understanding skin tones and bone structure is tantamount to helping someone look their best. Consultations are one of Sally’s favorite parts of her job. During your consultation with Ms. Hayes, you’ll discuss your aesthetic goals, and she’ll be able to give you an accurate preview of what a permanent makeup session would do for you. She’ll also need to know about any skin conditions or underlying medical issues. 


After your treatment area has been sterilized and numbed, Sally will mark an outline of the area to be colored. Then, she’ll use a specialized digital permanent makeup machine to apply an expertly matched pigment. These powerful yet gentle devices are easily adjustable, and quiet. They deliver a delicate and comfortable experience that has been known to lull clients to sleep.


Permanent Makeup Scottsdale, AZ

You may or may not have ever had, or cared to have a tattoo. But after your permanent makeup procedure, you may also experience some of the same sensations. Sensitivity, redness, or slight swelling may occur after your session with Sally. However, because of the small area being treated, the specialized tools, and Sally Hayes’ expert touch, this procedure is a walk in the park compared to other cosmetic procedures! You will need to keep the area clean to avoid infection and expect some peeling as the skin heals. You’ll be given personalized care instructions and will know exactly what to expect from your consultation appointment. It’s this high level of care and expertise that has earned her the acclaim and support of her devoted clientele and medical professionals, including Dr. Bonillas.

To learn more about the other cosmetic procedures that Dr. Bonillas offers at Scottsdale Plastics, follow his blog, Beauty Talk.

How Much Does Permanent Makeup Cost in Scottsdale?

Sally Hayes encourages her potential clients to do their homework and explore all the options available to them when it comes to selecting a permanent makeup artist. However, like plastic surgery, the results of your procedure will be long-lasting and highly visible. Compromising quality for cost is not advisable. The best way to determine what the price of your permanent makeup or cosmetic camouflage treatment will be is to schedule a consultation with Sally. She can’t wait to meet you. 


Is permanent makeup really permanent?

Permanent makeup ink is formulated differently than regular tattoo ink and comes in lighter, more natural colors. As a result, it fades more noticeably over the years, especially for younger clients who expose their skin to more of the elements and beauty treatments. Only diamonds are forever! Clients may choose to have a touch-up to increase the vibrancy of lighter permanent makeup after a few years. 

Is permanent makeup painful?

Permanent makeup can be applied after the area is thoroughly numbed. It also uses a light, specialized digital machine to perforate the skin. Many patients describe the sensation as a “tickling” or “scratching” on the treatment area. 

What if I change my mind about my permanent makeup?

Choosing to have permanent makeup applied is an important decision, and should not be entered into lightly. The best strategy is to choose colors and enhancements that match your natural complexion. While you can always wear “topical” makeup over your permanent makeup, you can’t wash off permanent makeup. For those who have been subjected to poorly performed or thought-out permanent makeup procedures, there is hope. However, it is not a quick fix. There are laser treatments performed by plastic surgeons that can lessen the appearance of permanent makeup. This may take several laser treatment sessions and may lead to scarring. 


  1. Khunger N, Molpariya A, Khunger A. Complications of Tattoos and Tattoo Removal: Stop and Think Before you ink. J Cutan Aesthet Surg. 2015;8(1):30-36. doi:10.4103/0974-2077.155072
  2. Tomita S, Mori K, Yamazaki H, Mori K. Complications of permanent makeup procedures for the eyebrow and eyeline. Medicine (Baltimore). 2021;100(18):e25755. doi:10.1097/MD.0000000000025755
  3. Goldman A, Wollina U. Severe unexpected adverse effects after permanent eye makeup and their management by Q-switched Nd:YAG laser. Clin Interv Aging. 2014;9:1305-1309. Published 2014 Aug 11. doi:10.2147/CIA.S67167